Master Fluid Solutions: Delivering End-to-End Cost-Effective Fluid Solutions
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Master Fluid Solutions: Delivering End-to-End Cost-Effective Fluid Solutions

Z. Ahmed Tahir, Global VP of Strategy and Marketing, Master Fluid SolutionsZ. Ahmed Tahir, Global VP of Strategy and Marketing
Master Fluid Solutions’ roots trace back to 1951 when it was known as Master Chemical Corporation, a company founded by Clyde A. Sluhan. The entrepreneur started the enterprise with a vision of improving the manufacturing productivity of the U.S. to benefit the people and the organizations. He believed in offering a higher standard of living by lowering total cost of operations, which became the ethos of his organization, and Z. Ahmed Tahir, the company’s global VP of strategy and marketing, dedicatedly applies the founder’s ideologies in today’s fast-paced business environment. “When other manufacturers asked Sluhan why he worked the way he did—selling a solution that reduced fluid consumption, he said that profit alone was not the purpose of his company,” says Tahir.

On a global scale, the metalworking industry’s $10 billion annual expenditure revolves around the procurement of fluid, oil, and machine tool solutions. Furthermore, working with heavy machinery on a daily basis forces metalworking organizations to deal with a plethora of additional expenses and complicated fluid management problems as they lack proper on-floor fluid expertise. “A decade ago, one could find a dedicated coolant specialist on the floor with 20-40 years of experience. Today, however, that is not the case,” states Tahir. For this reason, metalworking professionals, when deploying a fluid solution, demand a higher level of support from the fluid suppliers.

Master Fluid Solutions recognizes this need and offers complete fluid consultation as well as end-to-end metalworking and fluid management solutions to industries worldwide. As a family-owned business and a fluid specialist house, the company provides industrial fluids, coolants, rust preventives, and cleaners employing advanced technology to ensure efficient and safe metalworking processes.


We execute a sophisticated process for the collection of data sets from the machines and fluid management systems employed by our customers to better produce the output they desire


“Safety is a priority; we ensure that the fluids are safe for operators to utilize and avoid physical discomfort and ailments,” says Tahir. Initially perfected by Sluhan over 3,528 different formulations, Master Fluid Solutions now delivers top-of-the-line fluids, which not only meet safety guidelines but also help users cut costs in a myriad of ways. Due to the longevity of Master’s formulations, organizations today reap the benefit of reduced ownership costs and minimal downtime for the changing and recycling of fluids. Additionally, as part of their role as a fluid specialist, the company hosts seminars to educate and train customers along with distribution partners in the areas of fluid management, safety, and machinery related problem-solving.

“We execute a sophisticated process for the collection of data sets from the machines and fluid management systems employed by our customers to better produce the output they desire,” explains Tahir. Master Fluid Solutions’ comprehensive assessment of a client’s existing system of operations is explained appropriately by an anecdote shared by Tahir. A customer on the West Coast required Master Fluid Solutions’ assistance to improve their coolant and fluid management system. The metalworking solutions provider aided the customer by extending the life of the fluid, improving recycling capabilities, and reducing the amount of waste that flows into water bodies and landfills. “The customer wants what every good company does: to get better,” adds Tahir.

Master Fluid Solutions accomplished a rare feat in delivering cost-effective fluid solutions for over 50 years by upholding the legacy of Sluhan, an entrepreneur who conscientiously understood the meaning of wastage, family, and corporate philanthropy. Abiding by core principles of the founder, Michael McHenry, CEO of Master Fluid Solutions, aims to expand the company by instituting a dynamic and strict program to enhance employees’ personal and organizational support and growth.